Improving UAE booking process by 30%
About The Project
The Incruze app aims to democratize the boat rental process, making it accessible, transparent, and enjoyable for everyone involved.
Date
Dec 2023
Role
Graphic design, App Design, Prototyping, UX Design process
[ App coming soon ]
Introduction
Project Name
Incruze App for sea activity booking
Role
Lead Designer
Duration
1 month
Project Description
The Incruze app aims to democratize the boat rental process, making it accessible, transparent, and enjoyable for everyone involved. It serves as a bridge connecting boat owners with individuals looking for marine adventures in the UAE, ensuring a seamless transaction from discovery to booking and beyond.
For Customers: The app is designed to offer an intuitive and engaging user experience, enabling customers to effortlessly browse, compare, and book a wide variety of boats suited to their preferences and needs.
For Boat Owners: Incruze provides boat owners with a powerful dashboard system to manage their listings, bookings, and payments efficiently. The app includes features designed to maximize their visibility and streamline operations.
Problems the booking system is trying to solve
Reducing the complex booking process by 40% and helping the target audience book a variety of boats from cruises to yachts hustle-free.
After some research, boat booking apps in the UAE, currently offer a long process for users to book or pay for their trips. It’s done offline by getting a What’s App message of booking approval and payment links sent outside the app. This may create a lack of trust and security risks during payment.
The background that led to this challenge
- Lack of Transparency – Customers often need help understanding the total cost of rentals, available amenities, and terms of service due to a lack of transparency in pricing and offerings.
- Complex Booking and Payment Processes – Traditional booking processes were cumbersome, requiring phone calls or emails, and payment options were limited, often restricted to cash or direct bank transfers.
- Variable Quality and Service Standards – Customers had no reliable way to assess the quality of boats and the level of service provided, leading to inconsistent rental experiences.
- Market accessibility for boat owners – Smaller operators and individual owners found it challenging to market their offerings effectively and compete with larger rental companies.
How will Incruze solve these challenges?
Convenience of Booking
Instant Access: Customers can browse and book boats directly from their smartphones, offering the ultimate convenience of making reservations on the go, anytime, anywhere.
Easy Comparison: The app allows users to compare different boat options side-by-side, helping them to make informed decisions based on size, type, price, and amenities.
Wide Range of Choices
Have a lot of boot listings to choose: Incruze offers a diverse selection of boats, from yachts to sailboats and speedboats, ensuring customers can find the perfect match for their adventure, party, or relaxation needs.
Filter usage and Geolocation: Guests can filter down the listing to get specific results. The search allows users to look for cities in the UAE and select popular Marianas near them.
Flexible Payment Options
Using Cryptocurrency: With the integration of various payment methods, including traditional payments and cryptocurrency.
Using Tabby and Tamara: Tabby, and Tamara, customers enjoy the flexibility to choose their preferred way to pay, enhancing convenience and accessibility.
Transparent Pricing
No hidden cost: The app provides clear information on pricing and availability, allowing customers to plan and book their trips without the worry of hidden costs or availability issues.
Promotions and Discounts
Saving money with discounts: Users of the Incruze app benefit from exclusive promotions, discounts, and offers, making their boat rental experiences not only memorable but also more affordable.
UX process for the booking system
Foundational research
Results
I conducted some research, to understand the market at a broad level, including the target audience, their needs, and how they currently address those needs.
- Demographics: The UAE has a diverse population, with a significant expatriate community. The target audience for Incruze would likely include both locals and expatriates, primarily aged 20-50, who are tech-savvy and have disposable income for travel and leisure activities.
- Psychographics: The target users are likely to be individuals who value convenience, luxury, and personalized experiences.
Needs and Motivations
To understand the needs and motivations of the target audience, conducting surveys and interviews can be particularly insightful. Key needs included:
- A desire for a hassle-free booking experience.
- The need for trustworthy recommendations and reviews.
- Interest in exclusive deals and offers tailored to their preferences.
- A preference for eco-friendly and sustainable travel options.
Competitive Analysis
I conducted a competitive analysis that identified and analyzed the major competitors in the UAE market to understand their strengths, weaknesses, and strategic positions.
The main competitors found include;
- Xclusive Web App – Is a prominent yacht charter company in Dubai, and it may have a booking app for customers to reserve their yacht experiences.
- Seas App – This is a local Emirati application that manages all maritime services, including yacht rentals, boat rentals, fishing trips, water sports, shared restaurant trips, and buying/selling maritime equipment.
- Asfar App – The First Mobile App for Yacht Charter in the Middle East and North Africa Region. Used to hire luxury yachts & rent exotic boats in Dubai.
- OneClickDrive App – It is the UAE’s leading car rental portal for the best deals on budget, luxury, sports car rentals, and yacht bookings.
Competitor Details
Design System
Why the design system was important
The client had no previous design system, so creating one was crucial. This is to ensure consistency, efficiency, scalability, and coherence across a product and even across multiple projects.
Final App Design
